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Pure Strength

Pure Strength

Attract new customers with our unique line of PURESTRENGTH plate-loaded strength training equipment.

With nine separate pieces of equipment, the PURESTRENGTH line helps users achieve their advanced weight-training objectives.

Performance-focused designs ensure each piece of equipment creates a challenging experience for your members, with the freedom and feel of free weights.

At the same time, our commitment to quality and ergonomic principles ensures a level of safety that free weights alone can never deliver.

Performance + Ergonomics + Biomechanics

The objective of PURESTRENGTH is to replicate the feeling of using free weights, while optimizing the performance of each routine through the ergonomic and biomechanical design of the equipment.

The application of advanced biomechanics guarantees that our equipment respects the physiological movement of the body without the stress or trauma that using free weights may cause.

PURESTRENGTH attracts a new and growing market of customers

A growing number of people are looking for the strength-building potential of weight training, but with the level of structure and safety that only PURESTRENGTH provides.

Unique Features of PURESTRENGTH

Pure Grip

Thanks to the ergonomic design, the push and pull movements become more effective and comfortable due to distributing load more evenly.
The surface provides a grained texture to increase grip and prevent lateral slipping.
The markings indicate correct hand position and the special aluminum, copper and silicon alloy ensures maximum durability.

Body Print System

The special high-density upholstery filling adapts to the shape of the body, providing a stabilizing effect and maximum comfort during exercise.

Visual Flags

Yellow flags show the correct position of body on the equipment to make adjustments easier and training more effective.

Seat Adjustment

Because our machines are built around your body, once you’ve found the seat adjustment best suited to you, this will be the same for all PURESTRENGTH™ equipment. If you are a number 6 on the Chest Press, you’ll be a 6 on all other pieces.

Unique Benefits of PURESTRENGTH

Customer Benefits

Safety

The ergonomic design of all PURESTRENGTH equipment results in high performance with none of the potential dangers involved in using free weights.

Performance

The application of biometric design principles maximizes the benefits of every workout.

Business Benefits

Low Maintenance

Our PURESTRENGTH equipment is low maintenance, allowing you to maximize revenues and minimize costs.

Popularity

There is a large, un-served market of customers who want all the benefits of free weight training, without any of the perceived risks. PURESTRENGTH addresses this market.

Products in the Pure Strength range