17 июня 2025 г.
Business insights
Gyms
Breedon Priory elevates member experience with Technogym’s Mywellness CRM and Xplor Gym integration
Breedon Priory Health Club enhances its premium member experience by integrating Xplor Gym within Technogym’s digital ecosystem for seamless operations and engagement.
Breedon Priory Health Club in Derby has undergone several equipment upgrades since 2013, growing member numbers from 300 to nearly 1100 across its gym, swim, and group exercise offers. In 2024, the team decided to add the Xplor Gym software integration to the existing Technogym digital solutions.
Breedon Priory Health Club have partnered with Technogym since opening. The collaboration has included upgrades in cardio and strength equipment, a member-facing app, and Mywellness CRM to enable personalised member journeys through customer segmentation and omnichannel marketing.
Company Director Sigourney Gates decided to further upgrade the club’s existing gym management software. The new platform needed to live up to the standard of digital experience Breedon Priory were used to and integrate seamlessly with Technogym’s Mywellness CRM.
Breedon Priory Health Club have partnered with Technogym since opening. The collaboration has included upgrades in cardio and strength equipment, a member-facing app, and Mywellness CRM to enable personalised member journeys through customer segmentation and omnichannel marketing.
Company Director Sigourney Gates decided to further upgrade the club’s existing gym management software. The new platform needed to live up to the standard of digital experience Breedon Priory were used to and integrate seamlessly with Technogym’s Mywellness CRM.
“We looked at every gym management software on the market”, said Sigourney. “It was important that the solution we chose integrated with our Technogym solutions with minimal disruption to the member experience. Technogym Mywellness CRM is streamlined and simple to use – our choice of gym software had to match that!”
Breedon Priory already used Technogym digital solutions for member onboarding and communications, marketing, and retention activities. The member-facing app ties in with content on the club’s website, its mailshots, and even the screens of its Excite cardio equipment.
“Technogym digital solutions has taken our member journey to the next level,” explained Breedon Priory’s Health Club Manager, Chloe Wilkinson. “We can quickly create branded marketing comms to keep members engaged, even if they haven’t been into the club in a while. Digital helps us retain those members more effectively than anything we could do without digital.”
Breedon Priory already used Technogym digital solutions for member onboarding and communications, marketing, and retention activities. The member-facing app ties in with content on the club’s website, its mailshots, and even the screens of its Excite cardio equipment.
“Technogym digital solutions has taken our member journey to the next level,” explained Breedon Priory’s Health Club Manager, Chloe Wilkinson. “We can quickly create branded marketing comms to keep members engaged, even if they haven’t been into the club in a while. Digital helps us retain those members more effectively than anything we could do without digital.”
Fast and simple integration of Xplor Gym and Technogym CRM
Technogym’s digital solutions have been a game-changer for Breedon Priory’s retention numbers, and have elevated the member journey across varied touchpoints. Integrating Xplor Gym into the digital journey has allowed Breedon Priory’s team to take operations to the next level.
Sigourney and her team were understandably nervous about committing to a new gym management system, with so many operational variables to consider. But as they quickly discovered, the systems integrate quickly and easily, with Xplor Gym and Technogym technical teams on hand to guide and support.
Sigourney and her team were understandably nervous about committing to a new gym management system, with so many operational variables to consider. But as they quickly discovered, the systems integrate quickly and easily, with Xplor Gym and Technogym technical teams on hand to guide and support.
In Breedon Priory’s case, members were placed into the Xplor Gym system before it went live, giving the club time to train team members and get used to the new software whilst any minor changes were ironed out.
“We needed to make this change to push the business forward,” said Sigourney. “If I’d known it was this easy, I would have done it sooner! The integration has been hugely beneficial, making operations easier, allowing us to do more, and improving the member journey from initial enquiry to in-club visits. Don’t let the fear of what-if hold you back – book a demo and take it from there.”
“We needed to make this change to push the business forward,” said Sigourney. “If I’d known it was this easy, I would have done it sooner! The integration has been hugely beneficial, making operations easier, allowing us to do more, and improving the member journey from initial enquiry to in-club visits. Don’t let the fear of what-if hold you back – book a demo and take it from there.”
Streamlined changeover for membership system
Breedon Priory’s members have been quick to offer their feedback on the new joined-up system. As members of a high-end health club, who are familiar with Technogym’s best-in-class gym equipment and member app, they expect a certain standard of service. Their positive feedback about the introduction of Xplor Gym speaks volumes and since integrating Xplor Gym with Technogym digital, members report that it’s easier to get on with the day-to-day business of enjoying training.
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