14 сентября 2025 г.
Business insights
Gyms
Circadian Trust invests in Technogym digital eco-system to support community wellness mission
Circadian Trust is a social enterprise operating as an independent charity, which manages five Active Lifestyle Centres across South Gloucestershire. Through a collaborative partnership with Technogym that dates back to 1996, Circadian Trust has continually innovated its health and fitness offering. Jim Rollo, Head of Health and Wellbeing, and Dave Smele, Senior Health and Wellbeing Manager at Circadian Trust, explained why the recent gym upgrades focused on a digital ecosystem.
Collaboration with partners at the forefront of wellness
Circadian Trust plays a key role in improving public health outcomes for the South Gloucestershire population of 360,000 people, including long term health conditions and fall prevention interventions. In recent years, the shift towards holistic wellness means its centres must cater for a range of users, from fitness users to those on referral pathways from physios and public health partners.
Circadian Trust has worked in partnership with Technogym since 1996, following Technogym’s innovation pathway to react quickly to changes in trends and consumer demand.
“Technogym’s research and development is ahead of the curve, which allows us to react to market change quickly.” said Jim Rollo, Head of Health and Wellbeing. “One of the most significant innovations is the use of AI in the Technogym ecosystem which allows us to collect important health data to be more evidence-based and impact health outcomes across the county.”
Circadian Trust has worked in partnership with Technogym since 1996, following Technogym’s innovation pathway to react quickly to changes in trends and consumer demand.
“Technogym’s research and development is ahead of the curve, which allows us to react to market change quickly.” said Jim Rollo, Head of Health and Wellbeing. “One of the most significant innovations is the use of AI in the Technogym ecosystem which allows us to collect important health data to be more evidence-based and impact health outcomes across the county.”
Increasing reach with a digital-led member journey
The Trust is heavily invested in cloud-based technology to create a digital member journey through the partnership with Technogym. The Trust has developed a combination of digital and in-person interaction to ensure members make the best use of facilities and equipment. With 16,000 pre-paid gym members across five sites, digital helps the Trust’s health teams and gym teams personalise the member experience, target communications, and improve engagement with less frequent users.
At the centre of the Trust’s digital ecosystem is Technogym App, which links with third party platforms and providers in the community to give members a frictionless digital home for their wellness activities in and out of the centres.
“The entire Technogym ecosystem is seamless, from the gym equipment and assessment tools to the Technogym app and the full cloud-based system,” said Jim. “It all helps us monitor users and gather data to evidence the ways we are improving people’s mental and physical health.”
Technogym Checkup is available at all five sites, and forms a vital part of member onboarding and retention. Technogym Checkup is an AI-powered assessment tool that delivers compelling user data across body composition, mobility, balance, cognitive skills, cardio, and strength. Technogym Checkup helps Trust wellness staff get baseline statistics for new members, which helps them create personalised member journeys. Using Technogym Checkup for assessments provides motivating data that keeps members engaged, which is especially valuable for health users on referral pathways.
At the centre of the Trust’s digital ecosystem is Technogym App, which links with third party platforms and providers in the community to give members a frictionless digital home for their wellness activities in and out of the centres.
“The entire Technogym ecosystem is seamless, from the gym equipment and assessment tools to the Technogym app and the full cloud-based system,” said Jim. “It all helps us monitor users and gather data to evidence the ways we are improving people’s mental and physical health.”
Technogym Checkup is available at all five sites, and forms a vital part of member onboarding and retention. Technogym Checkup is an AI-powered assessment tool that delivers compelling user data across body composition, mobility, balance, cognitive skills, cardio, and strength. Technogym Checkup helps Trust wellness staff get baseline statistics for new members, which helps them create personalised member journeys. Using Technogym Checkup for assessments provides motivating data that keeps members engaged, which is especially valuable for health users on referral pathways.
AI-driven technology to measure member outcomes
The latest investment follows the successful launch of Technogym Biocircuit at Yate Leisure Centre. Biocircuit offers a completely guided experience with cardio and strength equipment that adapts to the user when they log-in. Situated in a dedicated studio, it is ideal for members who don’t want to workout on the main gym floor or lack confidence with traditional gym equipment. Biocircuit has been immensely successful at Yate, attracting new members and helping to get more people active.
Following the success of Biocircuit, the decision was made to install Technogym Biostrength into Kingswood, a smaller centre on the outskirts of Bristol. The Kingswood gym now features the latest strength and conditioning equipment, including Technogym Skill Line of Skillrun, Skillup, and Skillmill.
AI-based Biostrength is situated on the gym floor where it offers members a guided full-body strength training experience that adapts to the user when they log-in, and has seen a 17% increase in one rep max strength tests. Like Biocircuit, the AI-driven technology ensures users get a perfect workout that delivers valuable biofeedback.
"Biostrength is the equipment of the future,” said Dave Smele, Senior Health and Wellbeing Manager. “In 10 years, every bit of equipment on the gym floor will be like this. We are at the cutting edge by offering Biostrength now.”
Biostrength is a complete strength training system that uses Biodrive technology powered by AI to give users full guidance through biofeedback for the optimal strength training experience with no user input necessary.
Following the success of Biocircuit, the decision was made to install Technogym Biostrength into Kingswood, a smaller centre on the outskirts of Bristol. The Kingswood gym now features the latest strength and conditioning equipment, including Technogym Skill Line of Skillrun, Skillup, and Skillmill.
AI-based Biostrength is situated on the gym floor where it offers members a guided full-body strength training experience that adapts to the user when they log-in, and has seen a 17% increase in one rep max strength tests. Like Biocircuit, the AI-driven technology ensures users get a perfect workout that delivers valuable biofeedback.
"Biostrength is the equipment of the future,” said Dave Smele, Senior Health and Wellbeing Manager. “In 10 years, every bit of equipment on the gym floor will be like this. We are at the cutting edge by offering Biostrength now.”
Biostrength is a complete strength training system that uses Biodrive technology powered by AI to give users full guidance through biofeedback for the optimal strength training experience with no user input necessary.
Investment in innovation
The updates at Yate and Kingswood culminates in a 12-month investment programme across all locations, with major projects also taking place at Bradley Stoke, Longwell Green and Thornbury Leisure Centre, as part of Circadian Trust’s commitment to delivering outstanding physical activity and wellbeing services for its members, and developing new opportunities through collaboration.
With digital now firmly at its core, the Trust’s approach to wellness is having a measurable impact on long term health outcomes for local communities.
With digital now firmly at its core, the Trust’s approach to wellness is having a measurable impact on long term health outcomes for local communities.
