16 октября 2022 г.
Fitness
Press room
The New Dior and Technogym Limited Edition
Technogym and Dior have teamed up to create an exclusive limited-edition series of fitness products, available in Dior Vibe’s pop up stores
Dior is launching a series of pop-up stores to introduce the Dior Vibe line, which includes the Dior and Technogym Limited Edition series of home wellness products. Within this new project Technogym and Dior have joined forces to devise these unique pieces – Technogym MyRun connected treadmill, Technogym multifunctional workout bench and Technogym exercise ball - reinterpreted in a white version enhanced with a Dior star, the founding couturier’s lucky charm, and the name “Christian Dior”, the House’s emblematic signature, highlighted by five horizontal stripes in contrasting colors.
These special creations reflect a mutual commitment to inspiring a lifestyle that combines physical exercise and style, motivating people to live happier and healthier life.The new Dior and Technogym Limited Edition products will be available in Dior pop-up stores in Shanghai, Sanya, Beijing, Chengdu, Hong Kong, Seoul, Taipei, Bangkok, London, Beverly Hills, Soho, and Tokyo, as well as in a selection of pop-ins - in Paris, Milan, Tokyo, New York and Seoul - as of January 2022.
The Dior and Technogym Limited Edition series are available to purchase and feature:
TECHNOGYM MYRUN FOR DIOR
This stylish, compact and quiet treadmill connects to your tablet and offers a wide range of on-demand running and walking workouts. By simply placing a tablet on the MyRun console users can choose the on-demand workout by their favorite trainer.TECHNOGYM BENCH FOR DIOR
This innovative bench offers a maximum variety of exercises options in a small space. Its innovative design includes a series of dumbbells, elastics and knuckles that allow to perform over 200 exercises thanks to an extensive library of on-demand workouts available on the Technogym App.TECHNOGYM BALL FOR DIOR
Designed to keep you on the move even while sitting, Technogym Ball is both a seat and a wellness tool, with a complete exercise program for flexibility, toning and balance.
More information about Dior and Technogym
Technogym innovation meets Dior elegance for an exciting design series of limited-edition home fitness products that include a treadmill, a multifunction bench and a wellness ball. The result of an original encounter between the Technogym Research and Innovation center and the Dior creative team, three of the most iconic Technogym products are revisited with Dior codes to become symbols of excellence and attention to detail, embodying the values and culture shared by both brands.
Produced in Italy at the Technogym Village, these special creations reflect a mutual commitment of inspiring a lifestyle that combines physical exercise and style to motivate people living a happier and healthier life.
Nerio Alessandri - Founder of Technogym and Wellness Designer - comments: "This shared goal of excellence gives life to a limited series of innovative Technogym products interpreted with the Maison Dior’s unique allure. Created to inspire the concept of wellness with new generations, it also offers people the opportunity to live a unique and irresistible experience”.
Produced in Italy at the Technogym Village, these special creations reflect a mutual commitment of inspiring a lifestyle that combines physical exercise and style to motivate people living a happier and healthier life.
Nerio Alessandri - Founder of Technogym and Wellness Designer - comments: "This shared goal of excellence gives life to a limited series of innovative Technogym products interpreted with the Maison Dior’s unique allure. Created to inspire the concept of wellness with new generations, it also offers people the opportunity to live a unique and irresistible experience”.
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