Kamenitza Pool & Gym elevates urban wellness in Plovdiv with Technogym innovation

A new wellness hub in Plovdiv, Kamenitza Pool & Gym blends fitness, recovery, and smart technology to create a fully personalized health experience.

In the heart of Plovdiv, Bulgaria, a new wellness destination is setting a bold standard for fitness, recovery, and innovation. Kamenitza Pool & Gym, located in one of the city’s most iconic neighborhoods, is more than just a fitness center—it’s a holistic ecosystem where movement, regeneration, and technology converge.Born from a vision to elevate the wellness experience for modern urban lifestyles, Kamenitza Pool & Gym integrates a premium gym, spa, and pool under one roof. The facility offers a full spectrum of services designed to support physical performance, mental well-being, and personalised health journeys.“When I first got involved in the project, I felt the uniqueness of the place,” says Nadezhda Tringova, Manager of Kamenitza Pool & Gym. “Our investor had the courage to introduce something unparalleled to our ancient city. We’re surrounded by modern buildings and modern people—and they appreciate having this kind of experience just one step away.”

A strategic partnership with Technogym

To bring this vision to life, Kamenitza Pool & Gym partnered with Technogym, the global leader in fitness innovation. The collaboration goes far beyond equipment supply—it’s a full-service partnership that includes concept visualization, user journey mapping, installation, education, and marketing support.Technogym’s cutting-edge solutions such as the smart circuit-training solution Biocircuit, AI-driven assessment station Technogym Checkup, and the Mywellness platform to form the digital backbone of the facility. These tools enable hyper-personalised training, real-time performance tracking, and AI-powered wellness assessments.“Technogym is more than an equipment provider—it’s a brand that adds value to our identity,” Tringova explains. “Being the only facility in the region to offer Technogym Check Up and Biocircuit gives us a powerful edge.”

Smart, safe, and personalised fitness

Every guest begins their journey by scanning a QR code at reception, instantly connecting to the Technogym ecosystem. From there, their experience is fully guided—whether they’re training for longevity, athletic performance, or simply a better day.Technogym Checkup assesses wellness age and baseline metrics, while Biocircuit™ adapts automatically to each user’s body type and goals. Trainers receive data-driven insights to deliver tailored coaching, and members can even run iconic marathons like Athens on the Skillrun treadmills.“As a physiotherapist, I’m impressed by how Technogym machines are designed to ensure the safest and most effective training,” Tringova adds. “The Healthness™ concept resonates deeply with me. It’s like a dream come true to work out without the risk of injury.”

A wellness destination for the community

With a growing number of new members and repeat visits, Kamenitza Pool & Gym is quickly becoming a cornerstone of the local wellness community. The spa and pool facilities offer a serene space for recovery, while expert therapists provide tailored treatments for massage and physical therapy.“We’re still at the beginning of this journey, but the response has been incredible,” says Tringova. “We’re proud to offer something truly special to Plovdiv—and we’re just getting started.”