6 апреля 2025 г.
Business insights
Gyms
Press room
Mywellness: the AI open platform to boost operators’ business and hyper-personalize members’ experience
Mywellness debuts its own stand at FIBO showcasing new Mywellness Enterprise and a wide range of solutions for operators and trainers. Its AI-based open platform integrates more than 200 partners for a seamless experience.
Mywellness is the Open Platform that allows operators to manage the experience of each individual customer based on personal needs and passions to ensure the best result in the shortest time. The platform enables clubs to accelerate their digital strategy though Mywellness Copilot – Mywellness Artificial Intelligence – that allows operators and trainers to automatize the prescription of personalized programs based on end-user profiling and soon on the club or specific trainer coaching style. Moreover, the new Mywellness Enterprise allows fitness club groups to integrate software modules within their own app to manage and customize the entire end-user journey: equipment login, data tracking and training program management.
In 1996 Technogym launched the world’s first training software and in 2012 the ‘wellness on the go’ strategy for an always-connected training experience. Mywellness is now an industry standard, with over 30,000 connected clubs worldwide and 40 million registered users.
In 1996 Technogym launched the world’s first training software and in 2012 the ‘wellness on the go’ strategy for an always-connected training experience. Mywellness is now an industry standard, with over 30,000 connected clubs worldwide and 40 million registered users.
Mywellness enables collection and tracking of profiled Big Data from all Technogym Ecosystem touchpoints and from a wide variety of integrated software or equipment. Through its open platform architecture, Mywellness integrates more than 200 partners: membership software (i.e Xplor Gym, Magicline, etc.), fitness equipment from many brands, payment methods, professional body analysis devices (Tanita, Inbody and others), as well as end-user apps and wearables such as Apple Health, Google Fit, Strava, Garmin, Whoop and Oura.
Thanks to the extensive mapping of users’ workout and lifestyle data, Mywellness CRM (Customer Relationship Management)assists fitness professionals in managing the entire end-user journey:assessment and profiling of each customer, delivery of hyper-personalized experiences, upselling of additional services through marketing campaigns on all touchpoints. Operators can monitor the entire process in real time thanks to an interactive and easy-to-use interface, which includes detailed metrics and the center’s business KPIs.
Thanks to the extensive mapping of users’ workout and lifestyle data, Mywellness CRM (Customer Relationship Management)assists fitness professionals in managing the entire end-user journey:assessment and profiling of each customer, delivery of hyper-personalized experiences, upselling of additional services through marketing campaigns on all touchpoints. Operators can monitor the entire process in real time thanks to an interactive and easy-to-use interface, which includes detailed metrics and the center’s business KPIs.
On the service side, Mywellness Asset Manager supports operators in maximizing ROI through efficient and profitable management of the equipment fleet, from real-time data access and heat-maps on equipment use, real-time creation and transmission of technical service tickets to Technogym after sales, to monitoring the delivery of spare parts.
Mywellness Enterprise is an innovative solution designed to provide large fitness chains with a connected digital ecosystem that delivers scalable growth, efficiency and leadership in the global fitness market. With Mywellness Enterprise, chains can enrich their app with plug-and-play software modules and APIs to manage and customize the entire customer journey. Thanks to the integration of the ‘Login & Tracking’, ‘Assessment Data’, ‘Traning Program’ and ‘Results & Progress’ modules, users can use the chain’s app at every step of their Wellness Journey: identifying themselves on Technogym Checkup and all Technogym smart equipment, accessing their Wellness Age and biometric parameters, getting a personalized program generated by AI Coach, training and monitoring progress over time.
MYWELLNESS ENTERPRISE: the scalable and flexible solution for large fitness chains
Mywellness Enterprise is an innovative solution designed to provide large fitness chains with a connected digital ecosystem that delivers scalable growth, efficiency and leadership in the global fitness market. With Mywellness Enterprise, chains can enrich their app with plug-and-play software modules and APIs to manage and customize the entire customer journey. Thanks to the integration of the ‘Login & Tracking’, ‘Assessment Data’, ‘Traning Program’ and ‘Results & Progress’ modules, users can use the chain’s app at every step of their Wellness Journey: identifying themselves on Technogym Checkup and all Technogym smart equipment, accessing their Wellness Age and biometric parameters, getting a personalized program generated by AI Coach, training and monitoring progress over time.
