8 апреля 2025 г.
Events
Press room
Technogym presents “The Art of Wellness”
Technogym's exclusive exhibition on the history of wellness design and the book, published by Assouline, on the artistic approach of the brand that transformed fitness products into objects of art
“The Art of Wellness” exhibition
On the occasion of Milan Design Week 2025, Technogym celebrates the history of wellness design with the exhibition ‘The Art of Wellness’. This extraordinary journey guides visitors through a fascinating narrative: from the earliest exercise equipment to the most modern technological innovations leveraging digital technologies and artificial intelligence that have given rise to the new vision of Healthness just launched by Technogym.
The exhibition first offers a retrospective of the tools that have inspired today's wellness and sports products such as:
The cavallina (vaulting horse) that originated in Roman times, when soldiers used wooden structures to simulate mounting a horse, which then evolved in the Middle Ages still in the context of military training. In the 19th century, the German pedagogue Friedrich Ludwig Jahn, the father of modern gymnastics, introduced the vaulting horse that we know today (wooden base, metal core, covered in padded material and leather) and made it a standard element of gymnastics.
The exercise bike is another element that has very ancient historical roots. The first official patent dates to 1796 and is attributed to Francis Lowndes, who developed the first stationary bicycle for domestic exercise. In the nineteenth and early twentieth centuries - due to the growing popularity of the bicycle as a form of transport - numerous machines for winter training were developed. In the 20th century, the exercise bike began to evolve with the incorporation of electronics and resistance control, up to today's smart bikes connected to interactive training apps.
The exhibition first offers a retrospective of the tools that have inspired today's wellness and sports products such as:
The cavallina (vaulting horse) that originated in Roman times, when soldiers used wooden structures to simulate mounting a horse, which then evolved in the Middle Ages still in the context of military training. In the 19th century, the German pedagogue Friedrich Ludwig Jahn, the father of modern gymnastics, introduced the vaulting horse that we know today (wooden base, metal core, covered in padded material and leather) and made it a standard element of gymnastics.
The exercise bike is another element that has very ancient historical roots. The first official patent dates to 1796 and is attributed to Francis Lowndes, who developed the first stationary bicycle for domestic exercise. In the nineteenth and early twentieth centuries - due to the growing popularity of the bicycle as a form of transport - numerous machines for winter training were developed. In the 20th century, the exercise bike began to evolve with the incorporation of electronics and resistance control, up to today's smart bikes connected to interactive training apps.
The break and fundamental junction of the exhibition is represented by the birth of Technogym in 1983 in the garage of Alessandri's home in Cesena, where Founder Nerio Alessandri, at the age of 22, designed the first piece of equipment, the Hack Squat, which allowed bodybuilders of that time to perform the squat exercise safely and effectively.
The exhibition will then go through Technogym's 40 years of innovation - from biomechanics to digital to artificial intelligence - to the introduction of the new vision of Healthness. The ability to predict diseases before they occur will in fact be the greatest revolution of our time, and today Technogym, thanks to AI and the trillions of data collected in its ecosystem, is able to prescribe Precision Training programmes with a personalised posology and lifestyle anywhere: at home, at the gym, at the hotel, at work, at the doctor's.
The exhibition will then go through Technogym's 40 years of innovation - from biomechanics to digital to artificial intelligence - to the introduction of the new vision of Healthness. The ability to predict diseases before they occur will in fact be the greatest revolution of our time, and today Technogym, thanks to AI and the trillions of data collected in its ecosystem, is able to prescribe Precision Training programmes with a personalised posology and lifestyle anywhere: at home, at the gym, at the hotel, at work, at the doctor's.
Thanks to Technogym Checkup – the new Technogym assessment station that allows you to perform a test on your physical and cognitive parameters and prescribes a completely personalized training program based on your personal goals and needs – guests will be able to conclude the visit by measuring their wellness age, that is, their functional age, not necessarily aligned with their actual age, calculated according to their psycho-physical condition and performance.
The book ‘TECHNOGYM - The Art of Wellness’ published by Assouline
As part of the exhibition, Technogym, in collaboration with the prestigious publishing house Assouline, is presenting the book ‘The Art of Wellness’: a photographic volume celebrating Technogym's design and brand vision which, drawing inspiration from Italian culture and design, has transformed the functional concept of fitness into an emotional experience by making products true objects of art, leveraging science and digital innovation.
‘The Art of Wellness’ is not just a book, but a piece of art that combines aesthetics and innovation with the culture of wellness in which design, sustainability and technology come together to motivate people to move more and more often and, consequently, promote individual and collective health.
‘The Art of Wellness’ is not just a book, but a piece of art that combines aesthetics and innovation with the culture of wellness in which design, sustainability and technology come together to motivate people to move more and more often and, consequently, promote individual and collective health.
Founded by Nerio Alessandri at the age of 22 in his home garage, Technogym has evolved from a humble start-up to a global leader in fitness, sport and health. Today Technogym is the brand of reference for the world's top athletes and celebrities and over 70 million people train every day on its equipment in the world's most prestigious fitness centres, clubs, hotels, medical centres and the most beautiful private homes.
The book guides the reader through this extraordinary journey in the history of the brand, with a selection of photographs that capture the soul of Technogym, the people and the events that have defined its path of continuous innovation.
The book guides the reader through this extraordinary journey in the history of the brand, with a selection of photographs that capture the soul of Technogym, the people and the events that have defined its path of continuous innovation.