16 апреля 2025 г.
Business insights
Fitness
Gyms
Medical centers
Fit en Vitaal boosts retention and results with Technogym innovation
By integrating Technogym’s Biostrength strength products and Mywellness digital services, Fit en Vitaal has enhanced client results, streamlined operations, and strengthened long-term retention.
Fit en Vitaal, part of Fysio Sminia in the Netherlands, represents a best-in-class example of how physiotherapy and fitness can blend into a unified, health-first model. Under the guiding vision of "Bewegen en MEER" (Movement and MORE), the facility offers a highly personalized approach to health, vitality, and active living. Clients gain insight into their physical condition and can work on it at their own pace in a fun, supportive, and mirror-free environment. While the gym and physiotherapy areas are separated, they function as interconnected services: individuals seeking exercise often discover a need for physiotherapy, and those in treatment are encouraged to continue training independently. The facility offers a 180m² space with a maximum capacity of 15 people, fostering a small-scale, community-focused setting where professional support is always available. With nearly 50% of clients over the age of 55 and a majority being women, the club’s inclusive and tailored design is a perfect fit for its audience.
Technogym was chosen as the exclusive partner for equipment and digital solutions, with its Biostrength line forming the backbone of the offering. Designed to guide users safely and effectively, AI-driven strength products from Biostrength automatically set range of motion and resistance, preventing errors and building confidence. It’s particularly impactful for the club’s older demographic and less tech-savvy members. The facility is equipped with 7 Biostrength machines, Excite Run treadmills, Skillrow and the Universe modular solution for functional training, ensuring a diverse range of options. Technogym Checkup has become a foundational element, offering detailed insight into body composition, strength, and progress. Clients benefit from measurable progress far beyond what a standard scale can provide, helping increase motivation and long-term engagement.
How Mywellness has boosted Fit en Vitaal’s business
The Technogym digital ecosystem—including Mywellness and Technogym App—enhances every phase of the client journey. Trainers can set individual goals, monitor performance, and receive alerts when clients skip sessions or are due for new assessments. Meanwhile, clients receive automated messages, personalized guidance, and can track their own progress. Internal data shows that 75% of active members engage with Biostrength regularly, and approximately 60% use Mywellness to track their programs or receive notifications. The facility has reported a satisfaction score of over 90% from digital interactions alone, and the transparency provided by Technogym Checkup has contributed to a measurable increase in monthly retention rates, now outperforming industry averages. This data-rich system not only supports better client outcomes but also empowers staff to deliver tailored, impactful care.
Trainers describe the system as the best they’ve ever used, citing its ease of use, accuracy, and the added value of real-time feedback. Clients frequently comment on the intuitive nature of the equipment and the motivating ‘move’ classification system. For those who simply want to train without overthinking, Biostrength delivers an effortless yet highly effective workout. Thanks to Technogym’s open platform, Fit en Vitaal has also developed a loyalty system through Mywellness: inactive clients are automatically reminded to re-engage, while trainers receive real-time updates to support timely follow-ups. The decision to partner with Technogym has undoubtedly enhanced Fit en Vitaal’s unique value proposition. The result is a fully integrated and data-driven facility that combines lifestyle coaching, physiotherapeutic support, and precision training into a singular, powerful wellness offering.
