12 февраля 2026 г.
Business insights
Gyms
Just.Move Gyms Combines Training, Technology, and Wellbeing With Technogym
Independent operator Just.Move Gyms has opened its doors in Birstall, Leeds, offering premium fitness equipment and exceptional customer service in a stylish, community-driven environment.
With 25 years of fitness sector experience behind him. Co-owner Scott Fenton identified a gap in the market for a conventional gym that delivers on modern fitness trends whilst promising high levels of customer service in beautiful surroundings.
Just.Move is founded on a simple belief that movement is for everyone, and was created to empower people to move better, feel stronger, and live healthier. The fact that this ethos is shared with Technogym is no coincidence – Scott has admired Technogym’s design, innovation, and vision throughout his career.
With 70 pieces of Technogym equipment in the main gym, and a seamless Technogym digital ecosystem, Just.Move Gyms offers one all-inclusive membership covering gym, classes, programming, coaching, and Technogym Checkup assessments.
Just.Move is founded on a simple belief that movement is for everyone, and was created to empower people to move better, feel stronger, and live healthier. The fact that this ethos is shared with Technogym is no coincidence – Scott has admired Technogym’s design, innovation, and vision throughout his career.
With 70 pieces of Technogym equipment in the main gym, and a seamless Technogym digital ecosystem, Just.Move Gyms offers one all-inclusive membership covering gym, classes, programming, coaching, and Technogym Checkup assessments.
A partnership built on shared philosophy
Scott and his co-founders chose to partner with Technogym from the beginning, recognising that their philosophies around quality and wellness aligned. The collaborative relationship extended beyond equipment specification to include site visits and layout development.
The Technogym team helped bring the space to life by advising on product selection, layout, and digital journey, making the development process significantly easier for Scott and his team. Scott was invited to the Technogym Village in Italy, where he immediately recognised the value of the Pure Strength Line, namely the Deadlift, Belted Squat, and Hip Thrust products.
"Lots of female members ask specifically about glute and hip products, and we’re able to say ‘glad you asked, look what we have'.” said Scott. “The Pure Strength Deadlift, Belted Squat and Hip Thrust products have sold memberships several times over."
The Technogym team helped bring the space to life by advising on product selection, layout, and digital journey, making the development process significantly easier for Scott and his team. Scott was invited to the Technogym Village in Italy, where he immediately recognised the value of the Pure Strength Line, namely the Deadlift, Belted Squat, and Hip Thrust products.
"Lots of female members ask specifically about glute and hip products, and we’re able to say ‘glad you asked, look what we have'.” said Scott. “The Pure Strength Deadlift, Belted Squat and Hip Thrust products have sold memberships several times over."
Equipment selection for exceptional training journeys
The decision to install a complete Technogym gym was important for visual aesthetics and member experience, creating a joined-up member journey from sign-up to gym floor training.
Technogym Excite+ cardio line delivers an engaging, immersive experience that sets Just.Move apart from competitors. Members love the sleek design, variety of training options, and immersive digital content that makes Excite+ significantly different to more conventional gym cardio offerings.
Pure Strength was selected for its biomechanics that deliver an intuitive, safe, and durable training experience that helps all members, from beginners to advanced athletes, make good progress. Key pieces of lower body training equipment have been stand-out success stories, especially with female members.
"We've gone above and beyond, investing in things that don't make you lift more or lose more weight, but do build a motivating environment," said Scott. "Technogym have enabled us to do this with best-in-class equipment, digital connectivity, and ongoing support."
Scott’s decision to install Technogym Checkup sets the standard from an early touchpoints, showing that Just.Move offers something exciting and different. The AI-powered assessment system is central to the gym’s personalised approach, allowing accurate member assessment and progress tracking over time. By assessing body composition, flexibility, mobility, strength, cardio and cognitive abilities in detail, Just.Move’s coaches can design smarter training plans and give members tangible feedback.
Members love seeing their Technogym Checkup data on the product and reviewing it in the Technogym App, and the gentle challenge element of the eco-system creates an extra level of engagement and motivation beyond the member’s first few weeks.
Technogym Excite+ cardio line delivers an engaging, immersive experience that sets Just.Move apart from competitors. Members love the sleek design, variety of training options, and immersive digital content that makes Excite+ significantly different to more conventional gym cardio offerings.
Pure Strength was selected for its biomechanics that deliver an intuitive, safe, and durable training experience that helps all members, from beginners to advanced athletes, make good progress. Key pieces of lower body training equipment have been stand-out success stories, especially with female members.
"We've gone above and beyond, investing in things that don't make you lift more or lose more weight, but do build a motivating environment," said Scott. "Technogym have enabled us to do this with best-in-class equipment, digital connectivity, and ongoing support."
Scott’s decision to install Technogym Checkup sets the standard from an early touchpoints, showing that Just.Move offers something exciting and different. The AI-powered assessment system is central to the gym’s personalised approach, allowing accurate member assessment and progress tracking over time. By assessing body composition, flexibility, mobility, strength, cardio and cognitive abilities in detail, Just.Move’s coaches can design smarter training plans and give members tangible feedback.
Members love seeing their Technogym Checkup data on the product and reviewing it in the Technogym App, and the gentle challenge element of the eco-system creates an extra level of engagement and motivation beyond the member’s first few weeks.
Digital integration for seamless member journeys
Just.Move Gyms offers personalised training that combines expert coaching staff with premium equipment and digital innovation. Technogym Mywellness CRM digital ecosystem is integrated from sign-up, ensuring every member journey starts with data-driven insights. Following Technogym Checkup assessment, members have one-to-one sessions with a coach that connects to the member's app, then choosing Technogym Coach's AI-driven programme or a coached programme from the gym team.
Just.Move are working with Technogym to maximise use of the marketing automation service within Mywellness CRM to include communication touchpoints, challenges and tasks for members, and comprehensive tracking throughout the member journey to keep coaches aligned with customer progress.
"As a club pushing to be at the top, we need to adapt to changing consumer expectations," said Scott. "There is a growing demand for spaces that combine physical, digital, and social elements of fitness in stylish surroundings. Partnering with Technogym allows us to personalise the member journey like never before as we grow our brand.”
Just.Move are working with Technogym to maximise use of the marketing automation service within Mywellness CRM to include communication touchpoints, challenges and tasks for members, and comprehensive tracking throughout the member journey to keep coaches aligned with customer progress.
"As a club pushing to be at the top, we need to adapt to changing consumer expectations," said Scott. "There is a growing demand for spaces that combine physical, digital, and social elements of fitness in stylish surroundings. Partnering with Technogym allows us to personalise the member journey like never before as we grow our brand.”
