5 января 2026 г.
Business insights
Apartment complexes
The Octagon sets a new benchmark for wellness-led city living in Birmingham
Inside the world’s first pure octagonal high-rise, hospitality-inspired service and Technogym’s world-leading wellness solutions are redefining city-centre living in Birmingham.
Rising 155 metres above Birmingham’s Paradise redevelopment, The Octagon’s distinctive eight-sided design is a global first. The shape maximises natural light and offers panoramic views from every apartment, and the interiors combine warm tones and tactile textures that soften the bold geometry.
“The Octagon is more than somewhere to live,” said Paul Ibrahim, Assistant General Manager. “It offers a calm space built around wellbeing, convenience, and community. We aim to exceed expectations with premium amenities and a team that understands the needs of our residents.”
Beyond their high-spec apartments, residents enjoy shared spaces designed to bring connection to modern city life, including co-working lounges, a private dining room, and a lobby complete with a baby grand piano.
“The Octagon is more than somewhere to live,” said Paul Ibrahim, Assistant General Manager. “It offers a calm space built around wellbeing, convenience, and community. We aim to exceed expectations with premium amenities and a team that understands the needs of our residents.”
Beyond their high-spec apartments, residents enjoy shared spaces designed to bring connection to modern city life, including co-working lounges, a private dining room, and a lobby complete with a baby grand piano.
Wellness amenities for elevated living
With wellness at the top of residents’ priorities, the team knew that a premium fitness experience was essential. The Octagon’s private gym, powered by Technogym, delivers a professional-grade wellness space that matches the building’s architecture and lifestyle ethos.
“People living in the city are busy and time is their most precious resource,” said Paul. “Our residents tell us that having a professional-grade Technogym gym available 24/7 removes a barrier and makes it easier to look after their wellbeing.”
The Octagon gym offers a comprehensive range of equipment, from connected cardio and strength solutions to functional training and free weights. Technogym Excite Live Run, Vario and Climb offer a wide range of content and immersive virtual training experiences, and Technogym Skillrun and Skillup add advanced performance and functionality to the cardio zone. Technogym Bike gives residents a huge choice of on-demand and live indoor cycling classes.
Each area has been designed with soft lighting, natural materials, and a calm atmosphere that contrasts the pace of city life.
“Our goal was to create a sense of calm and belonging at our residents’ gym,” said Paul, “somewhere residents can start or end their day with movement, without needing to find time to leave the building.”
Residents can use the Technogym App to sign in, track their progress, and follow personalised programmes. Technogym’s digital ecosystem makes the unmanned facility accessible and connects residents to on-demand content and tailored workouts to enhance their wellness journey.
“People living in the city are busy and time is their most precious resource,” said Paul. “Our residents tell us that having a professional-grade Technogym gym available 24/7 removes a barrier and makes it easier to look after their wellbeing.”
The Octagon gym offers a comprehensive range of equipment, from connected cardio and strength solutions to functional training and free weights. Technogym Excite Live Run, Vario and Climb offer a wide range of content and immersive virtual training experiences, and Technogym Skillrun and Skillup add advanced performance and functionality to the cardio zone. Technogym Bike gives residents a huge choice of on-demand and live indoor cycling classes.
Each area has been designed with soft lighting, natural materials, and a calm atmosphere that contrasts the pace of city life.
“Our goal was to create a sense of calm and belonging at our residents’ gym,” said Paul, “somewhere residents can start or end their day with movement, without needing to find time to leave the building.”
Residents can use the Technogym App to sign in, track their progress, and follow personalised programmes. Technogym’s digital ecosystem makes the unmanned facility accessible and connects residents to on-demand content and tailored workouts to enhance their wellness journey.
A partnership built on innovation and design
Technogym was the clear choice of partner for The Octagon’s vision of setting new standards in residential living, aligning on values of innovation, quality, and design excellence. For The Octagon team, the collaboration is about delivering a complete wellness lifestyle experience that exceeds residents’ expectations and adds value to their daily life. Beyond the gym, Technogym’s connected ecosystem allows residents to access hundreds of on-demand workouts, measure progress, and maintain their wellness routines around the clock.
Resident feedback has been overwhelmingly positive about the gym’s layout, easy-to-use digital features, and premium wellness solutions. The attention to detail ensures that wellness feels integrated into the resident experience.
As Birmingham continues to grow as a hub for contemporary urban living, The Octagon shows what’s possible when architecture, service, and wellness align. Through its partnership with Technogym, The Octagon is redefining what it means to live well in the heart of the city.
Resident feedback has been overwhelmingly positive about the gym’s layout, easy-to-use digital features, and premium wellness solutions. The attention to detail ensures that wellness feels integrated into the resident experience.
As Birmingham continues to grow as a hub for contemporary urban living, The Octagon shows what’s possible when architecture, service, and wellness align. Through its partnership with Technogym, The Octagon is redefining what it means to live well in the heart of the city.
